November 24, 2009

RPDEV eyes sustainable tourism development in RP




The Ramos Peace and Development (RPDEV) Foundation has begun a series of conferences on sustainable tourism development across the country. Dubbed as Eco-Mismo, the landmark road show project of RPDEV Chairman and former president Fidel Ramos aims to help the country position itself as one of the top destinations for eco-tourism and the pioneer in eco-productivity.

With the theme “Ecotourism and Eco-Productivity: Best Practices and Challenges”, the conferences will bring together key players and stakeholders in the tourism industry. The initiative is expected to gather more than a thousand individuals from the government, tourism industry, academe, media, church, business, and youth sectors.

The series of conferences comes amid serious concerns over climate change and the global financial crisis that has exacerbated challenges to the country’s tourism industry and its wider economy. According to a 2009 survey by the World Economic Forum, the Philippines’ overall ranking in travel and tourism dropped from 81st place in 2008 to 86th place in 2009. With the country’s score of 3.37 points. The Philippines’ travel and tourism rating is comparable to that of Syria and Gambia.

Eco-Mismo paves the way for a cross-section of industry players and multi-sectoral stakeholders to discuss problems and map out solutions on matters concerning eco-tourism, eco-productivity, and sustainable development.

The conferences will tackle specific areas that will facilitate public and private sector cooperation in streamlining eco-tourism’s strategic directions as a key contributor to the local and national economy. It seeks to promote green travel through eco-productivity -- a practical solution that pushes efficient and productive use of resources, environmental protection, and poverty eradication.

Conference speakers include former president Ramos, Tourism Secretary Ace Durano, Trade and Industry Secretary Peter Favila, and Environment Secretary Lito Atienza, as well as Asia Pacific Projects President Narzalina Lim; World Wildlife Fund-Philippines Vice Chairman Jose Ma. Lorenzo Tan; Cleanway Technology Corporation Chairman Herminio Esguerra; Ten Knots Development Corporation CEO Leigh Perez.

Each leg of Eco-Mismo conferences will concurrently feature a One Town, One Product (OTOP) exhibit under the Department of Trade and Industry (DTI). The OTOP is a government program to promote entreprenuership and spur job creation. Under the program, each city and municipality across the nation are to develop and promote a specific product or service that gives a competitive economic advatage to their locale.

Ultimately, Eco-Mismo hopes to provide a blueprint for tourism industry stakeholders in such areas as supply management, water resource management, energy efficiency, clean development mechanism, and solid waste management.

Eco-Mismo will be held in partnership with the Department of Tourism and with the support of the DTI and the Department of Environment and Natural Resources, and the Asia Productivity Organization.

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